Setting Up UTM Parameter Tracking for Facebook
Inside your Oasis Dashboard you will see the following parameters:
Campaign Source Medium and Content
This allows us to view our data at a deeper level, and see exactly where our leads, calls, and sales are coming from.
Set Up Your UTM Parameter For Facebook Ads
Click the "Build URL Parameter" Link
2. You can customize this however you see fit, however, you must keep the Campaign Source and Campaign Medium so the URL will look like this:
a. The Campaign Source identifies the product you are promoting. Copy the product name exactly as they are below and paste them into the URL builder. Omit any words in brackets.
Elevate
AgencyTycoons
Ascend
RMR (rewire my retirement)
CIC (clarity in crisis)
SAF (stone age fuel)
Breathe
Alpha
Rise
Breakthrough
OasisPartner (Oasis brand partner funnel)
b. The Campaign Medium identifies the medium within that source. Copy the Medium name you are using below and paste them into the URL builder.
FacebookAds
YouTubeAds
Organic
Instagram
c. The Campaign Name you will use the dynamic parameter for the adset since all of our ads are running from the same campaign. Using unique adset names also easily allows you to identify which campaign the data is coming from (if you have multiple campaigns).
d. Campaign Content you will use the dynamic parameter for ads.